While thier stuff is certainly stylish, they are using some solid technology in the electronics. Active crossovers, room EQ, plenty of stuff for good sound in there.
The solid plate transducer is certainly nothing new, but thiers looks really cool. It's even more invisible than Martin Logans!
I will admit that the line about the secret liquid in the wires was a bit much. Maybe they're peeing on them and don't want to admit it.