Food for thought...
1) There is nothing wrong with placing the sub behind the TV. However, you should keep in mind that this may not be the ideal location acoustically for the sub. There is often a trade off in performance when considering aesthetics, but such a decision is understandable when one considers WAF. After rereading your post it seems that you may be trying to place the sub in a recessed location behind the TV. There are others that are much more apt to give you a knowledgeable explanation of the acoustical results of such a placement, but based on my limited understanding such things I would advise against it (acoustically), if that is what you intend. However, you may simply be concerned about your TV being damaged by the sub, I would not be concerned unless the are serious resonance (vibration) issue with the structure holding the TV.
2) Bookshelf speakers that play below 80Hz would be more than sufficient, since you have a sub. IMHO this would be a far superior approach to the in ceiling option! The rears being placed in the ceiling are acceptable for HT applications but far from ideal when it comes to multi-channel music applications.
3) Being on a horizontal plane across the front three channels is great, if you can have the tweeters at ear level, and the front three channels are voice matched (similar acoustical signature). Personally, I would rank voice matching as the number one concern, followed by having the tweeters at or near ear level, and lastly having the speakers on the same plain.
That should give you some food for thought, hope it helped. I’m sure others will be willing to share their insight. By the way, welcome to the forum.