I think part of it would depend on how capable my subwoofers are - sure, my speakers can go down to 20 Hz, but do they do it as well as my subwoofer? I'd imagine anyone who can buy ~$20K speakers has something slightly above the quality of a $500 subwoofer.
Why not set it at 40 Hz and see what sort of measurements you get in
your room. With all due respect, unless John Atkinson is giving me his room to use, his in room measurements are only useful for identifying which speakers are the most accurate. It doesn't take into account how my room will interact with said speakers.
So, I say try it, measure the results, and then compare to other data points (running full range, running with a sub at crossover points of 60, 80, 100, 120) to see what sounds best to you.