Side ads are a terrible idea.
They distract from the main page content and restrict the viewing area of the page.
Perhaps Audioholics should go the route of the SA forums and allow members a one time payment of say.. $19.99, to be able to disable all the ads. I'd pay, I think the information here is worth much more than that.
Otherwise, I dunno If you guys get money just for them being shown.. but I for one will not be clicking on any.
This is where commercial advertising will kill off consumer interest. Where once a user could come and find information, they will now be flooded with advertisements.
Banner ads up top, bottom and now on the side? Embedded 'On Mouse Over' links within posts? Where does it stop? I can assume soon we'll be receiving email spam as well? I hear that makes a few pennies.
Now begins the slow downward spiral.