I'm not sure about Stateside, but in Canada BB doesn't carry the top end gear ie. Elite Pioneer etc. Anyway, I was in one yesterday looking at 50" panels...they had the new Pioneer & the Aquos side by side...same source (I'm assuming it was some sort of demo disc, or a really goos sat or cable signal) I gotta tell ya, the opinions of the pros on this forum are bang on! This whole 720p / 1080p business isn't as important as they(the manufacturer) would have us believe! The Pioneer was 720p, and the Aquos was 1080p...no comparison! The Pioneer was leagues above the Aquos...black levels, sharpness, video processing, contrast, colour trueness etc. I sat there for 20 mins to make sure...yup, the Pioneer truly is an awesome set. I can imagine how awesome the Elite 1080p will be when released in Sept. I've read many times on this forum how the resolution of a panel is only one factor determining it's overall quality...so true!!