Yeah, reviews are sometimes misleading. I think the only way to know for certain is to get a test disc and run it through TV to see if anything obvious stands out.
From what I've seen so far of this TV, it appears to me like the best looking LCD out there. The only TV I've seen that look significantly better is the new 1080P Pioneer Elite plasma, at rougly $7000. I love the Pioneer, but I can't justify spending that kind of mula on a TV.