Seriously, How does BOSE make a lot of Money?

[HTHOLIC]

Lots of people buy BOSE- and people who have never heard speakers before probably prefer it to their clock radio and what not.

Since they are on the most profitable speaker companies , I am starting to wonder why? What is it, well of course there is the heavy advertising all of the papers, and patent litigation. But really, maybe it's because they haven't gotten bad press in the mainstream news media)except for consumer reports.

I think Cambridge Soundworks makes great Clock Radios. Do they make anything good at all, even their top "musician products" are small cube like speakers I see.

It could be the ugliness factor too with other speakers, ie people would find klipsch with big looks strange, I personally think klipsch is overpirced and doesn';t have good lucks.

 

[Hi Ho]

Bose makes money because they charge so damn much! They are making a huge profit on each item. Those cube speakers, I'm guessing, cost no more than $10-15 to produce, probably less, but they sell them for hundreds.

The Cambridge table radios sound better than Bose and cost much less. If I wanted a decent sounding clock radio, I would get a Cambridge.

The average consumer who knows nothing about home audio knows about Bose. Bose gets their name out there so everyone thinks, "Bose is best...". Bose does not allow negative reviews to get out in magazines. They sued Consumer Reports for their negative review of a Bose product.

Bose makes money off the uneducated masses and those that are looking for an "invisible" system.

 

[gmichael]

There are far more people in this country who have enough money to afford $3000 for an HT sound system than there are people who understand what good sound is. It's become the "in thing" to have an HT. The majority of the people in this group care more about brand names than they do about sound quality. In fact, most of these people actually believe that their Bose system is much better than one of the "oversized" systems. Why have 5' tall speakers when you can have "better sound through technology" out of a 5" speaker? The average Joe buys into this crap without doing any research. After all, "you get what you pay for." And since Bose costs so much, they must be the best.
They buy it, have a professional hook it up for them, and then use it knowing that they have the best money can buy. Never any wiser than when they started.

 

[mustang_steve]

1) Marketing: When you see a polar bear in a soda commercial, who is it? If you said Coke, you were siding with the bigger, more comercialized company. In truth, another company owns that trademark, Polar Beverages. Coke stole their trademark for their own commercials, and got into a nice legal crapfest over it. Oh, and Polar existed before Coke did. This applies to Bose as well....they are a rather "old" company (my dad still thinks Bose is great, since they were around since he was a kid...glad I kept him from buying one and made sure he bought some Sony ES floorstanders at a moving sale instead).

2) Wife Acceptance Factor: These are very small, and very unobtrusive speakers. Even their largest speaker, the 901, is at least "fashionable" in a way, so that the wife still does not mind it.

3) low quality sound makes it sound consistant: It's hard to find a "bad spot" for these speakers, and I have seen sellers use this as a marketing trick...pretty much the lack of deep bass and upper treble makes it so that the speaker doesn't get too harsh or too boomy when placed in poor locations.

4) Very effective displays. Their displays are designed specifcally to make these units stand out, and the music is very well matched to the product. I remember when i got kicked out of a wave music system demo (I reccomend going to these, the music smaplers they give you are nothing short of fantastic...plus the demo is pretty humorous in a sick way) for bringing in my "sudden death metalution" (my ex-girlfriend's brother's band...great stuff, but they sucked at naming themselves)...well the bass guitar alone on their CD made that system pretty much cry blood....this is why most Bose store displays won't allow you to change out the CD.

Pretty much, you are paying for an overpriced "lifestyle" product, like nakamichi or bang & Oleufsen.

It's like buying a GMC Denali for "luxury", when you could have bought a Cadillac instead.

Plus Bose cubes probably cost about $6-8 wach to make....for the "dual-cubes". Working in an electronic fab, I know how inexpensive some parts can be....trust me, a million+ dollar piece of hardware can be as cheap as 80k to build.....cheap is relative.

Either way, just try to sway the misguided in your life to the good stuff....don't worry abuot everyone else. My dad loves his ES floorstanders to death....despite how bad both our backs hurt from moving those heavy SOBs....I'm prety sure Sony put some dead bodies inside of each of those things as some kind of vibration damping or something....