1.0 should mean that whatever amount of lumens you throw at it is the amount that will be reflected. While I suppose it's considered a primary spec, there are other things that are just as important, and aren't really "specified". Things like uniformity, lack of hotspotting, ability to "disappear", stuff like that.
As with many specs, lumens is not always accurately specified. Many mftr's overrate this spec, as do many receiver companies do with their power ratings. While I can calculate FL by doing simple math such as Projector Lumens divided by Square Footage, multiplied by gain . . . that's just a paper spec. A sort of reference point, but not really accurate if you get my drift.
I use a retro-reflective screen, very high gain, and it reflects towards where the light comes from. By far most screens are angular reflective, and will reflect angle like a pool shot off a bumper. Or like an audio wave off your sidewall.
Some high value screens such as Carada are known to have excellent uniformity, but the cost of this uniformity could be more scattered/reflected light, for instance. There are always trade offs it seems, no matter what you choose. There are those who believe the only way to fly is with acoustically transparent, but then others will tell you that nothing will look as good as having an optical coating (which negates AT) . . . for instance.
Good luck.