It is biased because it is a company owned forum. Just like the Axiom forum.
Everyone tends to be happy with what they own, and those forums are havens. Not a bad place, some very good info, just biased toward the respective products.
Like I posted before, I have heard the SW-1, OK sub, but not exactly great at $299....especially if you hear the Hsu STF-1. If aesthetics is an issue, then the wood veneer on the SW-1 does come into play...but strictly sonics, there is no comparison.
Now that he is looking at higher priced stuff, that opens up another level for him.