Yes, but here is where the discussion can sometimes get confusing due to terminology. 'Reference Level' (Dolby) is defined as Mtrycrafts said: 85 dB at the listening position when fed a -20 dB FS (pink noise) test tone.
The reference volume position; ie what number on the dial achieves the output reference level , can be set practically anywhere within reason. For example, in the 'modest' system I set up for my sister using an Onkyo 501 (75 watts - let's not rehash the definition of modest.
) I could get the SPL meter to read 85 dB with the volume knob at 50 but the channel trims boosted near their max of +12 dB. Likewise, I could get the same reference level at a volume setting of 60, but with the channel trims lower. So there is some wiggle room as to where you want to set your reference position - it depends on the speaker sensitivity, room size, range of the channel trims, and all that.
For receivers that use the relative volume display, 0 dB is the convention to use, but as you said one could set it up so that -10 dB on the volume dial is your reference. If you were to do that, then 0dB on the volume display would actually be 10 dB over Dolby reference level.