<font color='#000000'>There are standards, but because of over compression, they are almost meaningless.
The standard for CD is Zero. Full level on one CD is exactly the same as full level on any other CD.
Unlike analog tape where the reference can be 0, +4, +6, +8 and the playback machine has to be adjusted, there is no difference.
For video and televesion the reference is -20 (some post houses use -22 or -18, but the difference is slight). This reference is strictly adhered to.
But, as you have noticed, they use more compression on the commercials so that they sound louder. The level at the transmitter or cable feed is exactly the same, but the compression makes it sound louder.
You come up with a reference and someone will find a way around it.
Roger</font>