Its not a dumb question at all.
Here is a good page that talks about power requirements. It is aimed at a proffessional audience, but the advice applies equally to consumer audio.
Here is a link to a power calculator. You plug in your distance from the speaker, sensitivity and desired headroom and it will tell you what power you need for a given volume.
Edit: This calculator is designed for outdoor venues, you will get an additional 5-6db of headroom in an enclosed room. So if you want 12db of headroom (a reasonable number) you only need to put in 6 to see your true power requirements with 12db of headroom.
The thing to remember about power is that the need for power increases exponentially as volume goes up (10 times the power needed for twice the volume). Once you go past a certain point, you can run out of power very quickly.