I like the idea of the thermal control from cooler guys, but would rather spend the $40 bucks on their wall outlet and then a fan controller. Sameish price and I can control the speed of the fans. I think the antec big boy fan is a great deal along with the splitter and AC outlet that ADTG mentioned because it has a 3 speed control built into it. Two of those plus the splitter and AC outlet and you can't really beat it.
Unlit, lit, whatever, personal preference and probably age helps deciding this. A couple big fans and something to control them/feed them power and you're good. You shouldn't be spending over $60-80ish bucks for a decent sized entertainment center, at least not that I can see.