I've seen this mentioned in several places, too. It is absolutely about where the source of the wavefront is located and the interaction with the different room modes.
As to efficacy, I've never experimented with trying to build risers for my 100# Subs.
Based on my intermediate understanding of room acoustics, it passes the sniff test IMO. (Compared to things like replacing power cables and cr@p like that.
)
Anyway, one YT video I stumbled on had the guy advocating for three subs at different heights and room locations in a reasonably spaced HT build. *shrugs
Might be fun to try. But consider how much difficulty people have setting up just 2 Subs in 2-dimmensional space! Add that vertical dimmension and watch the Rabbit Hole really deepen!