The inventor certainly had that kind of motivation.
In phase 1 clinical trials, the first clinical tests of a new experimental drug or treatment, the goal is to find a safe dose that patients can tolerate. Usually the patients who volunteer for these trials have advanced metastatic cancer and have already received other treatments that didn't work. They are often as motivated as the radio wave treatment inventor on 60 Minutes.
However, there are other things to consider besides the patients' extreme desire to get an effective treatment. These trials are experiments on humans, and they must be carefully designed to avoid any possibility of abuse. It usually requires that any new treatment first be thoroughly tested on animals (mice, rats, dogs, or monkeys) to find what dose levels are toxic, and what kind of toxic effects to expect in humans. This takes time and money. Once a toxic dose in lab animals is known, human trials can start (usually at a 10-fold lower dose accounting for body weight). Then the dose can be carefully increased in steps, until patients develop unacceptable toxicity. All this is done under the careful supervision of hospital institutional review boards and the FDA.
For the radio wave treatment shown in 60 Minutes, none of this pre-clinical work has been done yet. So to jump prematurely into clinical trials on humans would be unethical (no licensed oncologist would do it without risk of loosing his license) and illegal. Any manufacturer of the product would face legal action by the FDA.
Sorry for the long answer, but this is what I do for a living.