This pointless argument over this format war is littering the forums
especially when the uninformed start taking sides. Surprise a firmware update is needed for new technology what other format requires firmware updates to watch some new movies...hmmm

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If you look at the grand scope of things both formats have had nearly the exact same problems throughout their existence and have the same audio and video quality. It is the studios that will win this war for either format not pointless bickering with articles loaded towards one end and sweeping generalization.
Thats my rant everyone if you support a format good for you don't rub it in everyones face and claim you are neutral. I may support BD with my money because I am a gamer and wanted a PS3, but if I see someone in need of a quality upscaling dvd player and they don't want SACD/DVD-A discs then I give the best advice possible - Toshiba A2 - not avoid mentioning the opposing format. So if you want to point fingers at me I want ONE format to win. I no longer care which wins, but firmly believe as soon as one format goes away the general consumer is more likely to buy into these formats and they will thrive as much as possible.