Never heard of 'Digital Norm' but the description sounds like 'DialNorm' (Dialog Normalization).
Dolby Digital bitstreams may have other information embedded in them (known as meta-data) and DialNorm is one of them. The average level of dialog is supposed to be -31 dB. If the soundtrack was mastered at a level where the average level of the dialog is not -31 dB, then the engineer may include a DialNorm value to indicate how the actual level differs from the 'standard' of -31 dB. So, if the average level is really -27 dB, the DialNorm value will indicate that and the receiver will automatically attenuate the level by 4 dB to make it -31 dB and will briefly flash a message like 'DialNorm: -4 dB' to indicate that it has done so.
The intent is to keep the relative level between different sources about equal in volume and the feature is generally only implemented on THX certified receivers.