I forgot to mention - and RLA will know this better than myself - there is always the chance with front projection that there will be some geometry errors that can't be corrected. This would be caused by distortion due to the round lens. With digital projectors it may not be possible to correct for this distortion and if a line coming out of a digital projector is not perfectly straight, there may be little to nothing a dealer can do to correct for it.
A dealer should KNOW which projectors have this issue and how severe it is, but since front projection is not the same as a plasma/lcd which uses a fixed array of pixels and doesn't project from the rear so it can't really be framed perfectly, you are left with having to use the optics and design work of the company that made the projector in combination with solid installation work. Unfortunately - a lot of those factors may be to much for a manufacturer to live up to.
RLA: Lens shift is always used isn't it? I mean, most commonly the neutral position for lens shift will put a projector in the middle of the screen. Far to low for ceiling mounting. Most people want their projector as high as possible in a room which dictates lens shift. A properly designed and built optical system should not degrade the image quality or distort the image due to use of lens shift, though I realize it may to some degree, especially with cheaper projectors.
Either way, I have no issues with lens shift, but I have serious issues with digital keystone correction which immediately degrades image quality.