Okay, I did my first comparison of these 3 codecs on the same disc (Red Cliff BD) using my Galaxy Digital SPL. I looked at the Beginning of 3 chapters that had Action Scenes and looked at my SPL for 30 seconds each time and did each one 3 times just to be sure. First was PCM, second was DTS-MA, then last was TrueHD. Here are the results. I set the SPL to Slow and C-weighted.
Sample 1: PCM 92.5dB, DTS-MA 93.5dB, TrueHD 95.5dB.
Sample 2: PCM 95.5dB, DTS-MA 97.5dB, TrueHD 100.5dB.
Sample 3: PCM 91.0dB, DTS-MA 95.0dB, TrueHD 97.0dB.
So in Sample #3, the TrueHD was 6 dB Louder than PCM!