Panasonic's use of IPS (In-Plane Switching) in their LCD panels has been a favorite choice of ours for the simple reason that light output remains almost constant from all viewing angles. When you're not the only one watching TV in a room, this can be a big deal. The TC-37LZ800 uses a newer generation of this technology called IPS-Alpha which improves upon earlier designs. Panasonic is the #3 plasma display manufacturer in the world (beat out of the #1 spot just this year), but the company seems to have a very good understanding of what makes a great LCD television. Discuss "Panasonic Viera TC-37LZ800 LCD TV Review" here. Read the article.