Seems pretty aggressive. The market kills legacy technologies on its own, there's no need for a heavy-handed approach. Unless there was a something going on behind the scenes...
The transition, which began on January 11th, allows for better sound quality, a greater number of channels and more functions, all at a cost eight times lower than FM radio, according to authorities.
The bolded part makes me wonder what the true motive was; FM is free here - and I assume over their as well - so how can something new be 8x less expensive than free? When things don't add up I get suspicious.