nice rant, but i disagree about the demise of blu-ray. i don't think downloading will catch on unless it's visibly better than sd-dvd. too many people spent a lot of money on HD displays to only get sd quality. any analogy to audio is rife w/ the error that we are more of a visual society than an audio society. people see hd and are wowed, people hear poor sound but still buy it, regardless of the price (think bose). just my two cents.