Speaking of snake oil, I must say it's amazing how well these companies do, the more outlandish their claims, the higher the price, and yet regardless of how the product performs the more satisfied the customer is that he got the best. From simple marketing terms of "phase six" to a simple thing as directional arrows it amazes me how they find a way to take a product that is similar to most other products on the market, make it stand out, and price it higher than the competition. How many people do you know that buy Monster, Bose or something similar (all decent products for what they are supposed to do but their marketing can be over the top) and next thing you know they went from not even knowning a technical term to preaching the merits of their new product like a believer.
You can try educating them but they somehow believe the 17yr old prophet I mean teenage at Best Buy is the educated one and you're simply misinformed. I guess as long as the person is happy with their product and doesn't go on and on how it has phase 6 sigma gamma correctional wave technology, it's alright