I can understand their position on this, but what are their plans for the next gen console? Surely they don't expect to stay with DVD or expect everyone to download all their games, not everyone plays online, or cares to have xbox live, so hoppefully they won't just say we'll just use multiple dvd's for games, and I doubt they have plans for some proprietary disc format. But maybe by the time they release their next console, blu ray drives will be affordable enough so that it won't be an issue to add them, then they can tout their console as a blu ray player as well.