In-wall and in-ceiling speakers are made by a lot of brand name speaker companies. Just Google one of your favorite companies and check for them. I know rbh, Boston Acoustics, Infinity and others make them. You probably don't need the best for the surrounds, but like freestanding speakers, you can expect to pay a decent price for the mains and center where it really counts. I think Velodyne makes an in-wall subwoofer if you want to get really carried away.