I'm in the wrong biz!!!
This is great: (from their site)
"The Clever Little Clock addresses an esoteric but fundamental problem that occurs when playing an LP, CD, DVD or any other audio or video media. This problem also occurs when watching taped programs on television or listening to recorded programming on the radio. In all of those cases, the observer is confronted - subconsciously - by time coordinates that are different from the Present Time coordinates he's been using his entire life to time-stamp sensory information. What are these interfering time coordinates, where do they come from and why are they a problem?
The alien time coordinates are contained in the recording (or videotape). The time coordinates (of what was then Present Time) of the recorded performance, millisecond by millisecond, are captured inadvertently along with the acoustic information. When a recording is played, the time coordinates from the recording session (which are now Past Time coordinates) are reproduced by the speakers along with the acoustic signals of the recorded event. Those Past Time signals become entangled, integrated in the listener's mind with Present Time signals. Because the listener is accustomed to using Present Time signals to synchronize his chronological memory, he subconsciously perceives the confusing, interloping Past Time signals as a threat. This perceived threat produces the fight-or-flight response, which in turn degrades his sensory capabilities. The reason that live television broadcasts, like the Superbowl and the 2010 Olympics, are generally observed to have superior audio and video compared to taped broadcasts is that they don't contain Past Time signals, only Present Time ones."
