If I were to recommend any plasma in the world, it would be the Pioneer Elite. Time after time I am simply floored at the enduring quality and reliability of Pioneer plasmas. Simply the best image I have seen from any plasma.
If there were any company that I (repeatedly) say to avoid, it is Runco. Runco protects itself from Internet sales as much as it can and as such, you never get a base for comparison between a Runco plasma in a store, vs. actual cost. Since Runco does not manufacture their product, they are caught in a grey area when it comes to actually enhancing what they sell and actually making it a better product. Quite often I have seen this lead to poor quality from day one, followed by what I consider severe reliability issues, with customer support that is useless since they don't actually build their own stuff.
When, and only when, Runco product is working, does it look good. Unfortunately, what this company offers is far less than the lacks of this company and its products.
In my opinion, and from my experience of course.