Have you played with subwoofer placement?
Oftentimes the placement of the sub is what what determines what kind of perceived bass you get from your sub. Try to place the rear of your sub against a wall, or place the sub in a corner. The boundary effect reinforces the bass. But the downside is that the bass gets muddier as the sub gets closer to the wall.
I once had a 12inch JBL sub. At the time I was really disappointed that I wasn't hearing the kind of rumbling bass I was expecting to hear from a sub. But after a while I realized that most materials simply don't have all that much low bass extension, especially with CD music. Remember, true bass is perceived or felt rather than heard. But you are going to notice your sub working when you play DVDs that include some real bass heavy passages.
Most of what we call "bass" in everyday life is really mid-bass, not true bass, and that's the job of your woofer, not the subwoofer. A true subwoofer produces bass that is mostly felt rather than heard.
And oh, I don't like to set the sub crossover too high.