I suppose its fitting that my first post to this Forum would be over a BOSE product, LOL.
Nice job on the article, I remember years ago, Boston had made a $500 dollar radio that actually was quite nice for person who could afford a $500 radio. It was being sold at Tweeter Ect. in Waterford CT, AND it played, wait for it...CD's!
I am just thankful that someone a long, long time ago took the time to explain the marketing behind the company, from then on I always read the fine print first. Special isolated displays, no industry standard ratings, can't listen to your own music in the corporate stores, and so forth. It was actually a high end car audio store owned by a good friend of my brother-in-law, that told me about the importance to really, be hesitant on brand loyalty in general. I was shocked to see that in a Best Buy store in TX, Bose HT products where side by side other's, in the "Try before you Buy" section. I've went in depth to try and explain the deceptive practices of this company for 4 of my closest friends, several hours worth of explaining over several ounces of beer. Then we went to Best Buy (it was close) and compared a Bose center channel to a cheaper, lower end Klipsch, and the Bose sounded quite poor in comparison.
I refuse to trash talk people's gear, people spend alot of money on that stuff and it doesn't effect me.