Philosopy aside, that store bears the name and logo of Audioholics, so it's difficult to convince people that the owners of this site have nothing to do with it. That store relies on this site's reputation to sell goods, and this site relies on that store for income. Granted, Gene and others have the legitimate choice to turn a blind eye to how the store owners run the store, but I'll waiger that the average consumer isn't going to know that or care (or if they care, it doesn't actually make them like this site better). When the store claims that cables like the ones linked above will significantly improve system performance, whereas this site will say that they won't, there's an apparent disconnect that I think will (or perhaps has) affected the credibility of this site.
I suggest considering having some influence over the wording in the store's product descriptions in alignment with "pursuing the truth in audio and video." Those cables have good selling points - they are terminated, they are hand made, and they are made in the USA. Value is determined by the consumer, so the price is irrelevant to me, but they should buy them based on an honest description. I don't believe that they will provide "a huge bottom to top performance upgrade like you never thought possible from a cable."
This site was started with a vision in mind that I respect a lot, and I hope that it doesn't get tainted (if only in perception) in order to improve the bottom line. In the end, though, it doesn't affect my view of the site - I just wanted to put out some thoughts for consideration. I come here for the community of great people on this forum, and I like to help out when I can. Others, though, come here looking for help, just like I first did back in 2006.
