This is cool, but what I find really interesting is that when these same 23.5 gauge Bonded-pair HDMI cables were fully tested for HDMI LLC certification, they were certified for 25 feet under Category 2. Category 2 will be known as "high speed" under the new HDMI 1.4 spec.
So it is interesting to note that while, in practical, real-world terms, these cables can pass a 1080p/60 signal through 100 feet without noticable degradation, the certification tests call for results that are considerably more strict. In some respects, that speaks well for the HDMI LLC certifcation because you can be quite sure that there is actually some "head room".