I am not very happy with the new on-line rental policy effective March 2. From what I understand, the policy was changed because of complaints about late fees from customers who kept their in store exchange rentals to long. Those late fees effected only the few customers who did keep their in store exchange rentals to long, but the new policy affects everyone. From a cost point of view, giving up the late fees charged to a few, vs. mailing out fewer DVD’s for the entire on-line service is a much better deal for Blockbuster. I am sure the savings for Blockbuster with the new policy, is much greater then the late fees collected from a small number of customers. I would like an explanation as to how this new policy is better for me, I have never had a late fee from my local Blockbuster store, and why this new “no late fee policy” was not offered as an option.