Clint, I might be wrong on this, but it sounds to me like the rush to control how the consumer uses media is on. VOD is a double edged sword, you'll never own the material, they'll DRM it to death, that really is the death of high def video formats (blu-ray, HD DVD) you'll pay everytime you want to see a movie, so if they stop manufacturing dvds in the future as the industry moves in for total control guess who's going to get the shaft? I'm a big proponent of the software and content control staying on the consumer side.