For the sake of the HD DVD format's future, I hope their manufacturing is better than their English.
A flood of crappy players could kill the format.
Poop always floats
Frankly, there will be a large segment of the buying population that will be averse to HD-DVD if Chinese manufacturers/brands get hold of the format. Appealing to J6P might sound appealing in terms of volume, but in terms of brand perception in certainly isn't concurrent with the high-performance image that next-gen formats wish to convey. Of course, these perceptions might not always jibe with reality, but it is what it is. The last thing we need is yet another format found along the isles of Walgreen's. Blu-Ray will secure the high-quality segment, thus enabling them to secure higher price points and margins.
Think of this scenario:
HD-DVD = Fewer releases/studios, and less manufacturer support. What support is does have is largely by Chinese no-name brands.
Blu-Ray = More titles, greater storage, and high-quality devices built by recognizable names.
Of course, this can change if manufacturers play their cards correctly and OEM their products through Chinese suppliers while maintaining tight QC. Short of this, American buyers will focus on the fact it's built in China and look elsewhere. I really hope both formats can thrive, but if HD-DVD rolls the dice on cheap manufacturing from questionable vendors, this war may decide itself.