Both of these systems are a one size fits one room/system set up and can't be used in anything less than a very expensive pre/pro by Trinnov and Datasat (maybe one other).
As a proof of concept, they are impressive. As a viable product for anyone, but the most rich audiophiles, they are a failure. Perhaps, 10-20 years from now, audio processing in reasonably priced AV pre/pros will over enough power for this system.
Another idea would be an HDMI breakout box that can be added to your system. Even then, the low number of people wanting to buy that (we're talking maybe a few thousand units possibly) mean that the economics of scale might not apply. It could be pricey.
Honestly, software that could run on a mini PC or Mac that's also playing the movie file with two 8 channel pro I/O boxes would be much cheaper. Of course, set up and usage is not for the faint of heart.
And, then, you still have to have a bunch of subs, a place where to put them and all of the wiring. Nothing about these systems is cost effective or could be used in the average house.
Bottom line: neither Dirac or Trinnov are offering a solution that room treatments couldn't give you for just about the same or possibly better performance for much less than 10% the cost of the systems they are showing.
Does it work? Sure. Is it worth the price? Absolutely not. It's the audio equivalent of the Rube Goldberg machine that has 15 different stages to be triggered to catch a mouse.