This is not an embrace like peanut butter and jelly, bacon and eggs, or Scotch and soda. It's a forced embrace. It it were not true then we would already have a marriage. What home theater manufacturers should be embracing is Apple Music's Spatial Audio (Dolby ATMOS). And, music producers should embrace putting out Dolby ATMOS music onto UBD's.
IMO (take with a grain of salt) - This is the thinking that kills an entire industry.
Nearly half of people who I hear from who want to buy a projector consider lag time and support for video gaming as a major factor in their decision. These aren't 13 year old kids, these are full grown adults with some money to burn on what is, for sure, a luxury item. This luxury item often going into a dedicated space in a home worth tends of thousands of dollars in real estate value, plus the equipment that goes into it.
There are FEW manufacturers who have actively reached forward to the gaming industry and it's insane because those who have done so, are almost immediately getting recognition from the major players in the gaming markets. YouTube channels which get millions upon millions of views a day, are touting very specific products which are reaching out with gaming support. The Sony 850h with HDMI 2.1 support and 120hz refresh rates for game systems. The LG GX/CX OLED displays with the same support. BURN IN? Not even mentioned! The fact is that these TVs with gSync and other gaming support features built in are almost a throw away addition in terms of cost to the display, but make them incredibly valuable to the gaming industry opening up those products to that multi BILLION dollar industry.
Audio quality?
WHO GIVES A F'K????
Gamers may care about audio, and they may get there if they don't already, but most are wearing bluetooth headsets and talking a mile a minute on Discord. But, the monitor in front of them needs to have the lowest input lag it can and needs to deliver frames to photons with 120hz+ refresh rates. In testing, the ability of OLED to do this in a manner that trounces the best LCD displays is pretty incredible and emphasizes how spending that money can really be good for competitive gamers.
So, if you have someone who thinks that this is 'being forced upon them', then you are bound to lose.
This is an amazing opportunity that should be embraced for the push forward that billions of dollars can deliver. Better sound and better graphics with high frame rates and incredibly high graphical details is an opportunity to merge and reap. To take advantage of that industry in a manner that is incredibly lucrative and gives gamers who want to watch some Netflix a great way to do so. The potential to have USB connectivity, or thunderbolt ports on a TV may not be a first step, but certainly publishing lag time, including features that better gaming monitors have, and remaining price competitive is a huge deal.
Acer or Asus may not be a top name when you think of home televisions, but Sony isn't really a brand that gamers would think of when they want a top tier gaming monitor.
If I were a television manufacturer, I would push to put at least one of my large format displays into the 'monitor' section of stores with a focus on how it can act as a monitor, and how it's an excellent gaming monitor. I wouldn't want it off with the other TVs if I can capture the gaming segment and develop a name brand that is synonymous with great gaming. I would still want it over with the other large format displays, for sure, but a TV which is developed with inclusion of gamers, doesn't forsake the roots of excellent movie and television playback, it just enhances it with excellent video quality. Which is highlighted by just how well OLED displays have been tested with gaming setups. The best TV by most reviews, also packs a secondary punch with how it delivers on gaming.
Yet, with the millions, and potentially billions in sales which this market can deliver, there is still a group that thinks this is being 'forced' upon them. It's kinda crazy to me.
I'm not a huge fan of LG, but I think that they have done a better job than almost any other company at embracing and leveraging their products designs across multiple divisions. They have solid computer monitors, top tier displays, and they are unique (?) in fully leveraging their Smart functionality into a projector, then combing it with wireless speaker technology of the highest level. They are a manufacturer who is embracing, and it doesn't feel forced, it feels like they are reaching out to get more business, more money, and deliver what people want and will pay for. Bravo to them.
