With a price that high the LG needs to look as good, or better than the VT series Panasonics, the 8000 Series Samsungs, and the Elite LCD. If it is not better looking or has some other flaws with it (beyond being an LG) then it has no hope at all in gaining sales.
At that price point, I can see a lot of 'high end' people going for it.
Even moreso if the display is of the same image quality that the Kuro displays were at when it comes to overall quality and black level and shadow detail. Just a couple of months and hopefully we will get in the street reports of actual performance quality.