That's a nifty idea, but has some potential drawbacks.
First of all, I would not even consider a projector that hasn't been put through some pro evaluations and read up a bit on consumer evaluations.
1. It is 1280x768 which means the native ratio of the projector is not 16:9 - so I gotta ask what chip they are using and wonder why they arne't using a 1280x720 chip in a product that is clearly designed for home use.
2. What are the actual optical zoom and lens shift capabilities of that unit. Digital zoom and keystone correction greatly reduce image quality and are not items I even consider as value in a projector I want video performance from.
3. In rooms without a back wall, what's the point?
4. If the projector is on the back wall, and the screen is on the front wall... You are sitting between the projector and the screen! You have to have that wall mounted high enough so that you aren't sitting in front of it. At which point I gotta wonder why you don't get a AE-700U or some similar projector and just set it on a shelf at the back of the room. This is very common with many projectors as it gets it up and out of the way.
I'm not knocking that projector at all - those are genuine concerns I have. Most of all, I feel that nobody should look at one, and only one, product when shopping. If quality and value for your money is what you want, there may (or may not be) better options.