Is the curve supposed to make one think of
Cinerama? Basically, it is going to screw up the viewing angle for anyone who isn't dead center. It is a really stupid idea for a small screen (small relative to a theater). It will make the side of the screen on which one is sitting look like one is more off-axis than one is. Granted, it will make the opposite side better, but it will make for a very uneven viewing experience for anyone who is not on-axis.
From the article:
Like a high-end movie theater, the entire screen surface is equidistant from the viewer's eyes, removing the problem of screen-edge visual distortion and detail loss.
That will apply only to someone sitting in the exact center of the screen, and will make things worse for every other place.* If you watch movies alone, then it might be good (assuming your seat is perfectly centered). Otherwise, it is a really stupid thing.
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* And it will only really be as described for that person if it is curved both horizontally and vertically, a bit like a bowl with the center of the screen being the bottom of the bowl, and one will have to sit at a precise distance as well for each part of the screen to be equally distant from one; the closer one sits, the more curved it needs to be to have the effect of each part of the screen being equally distant from one. So there will be a precise distance for whatever curvature they select in order to actually be equally distant from every part of the screen. This means that one will have to very precisely position one's seat in order to get that effect, and so it will be wrong in virtually all cases in which people use the TVs. I doubt that they will bother to tell people the right distance for the effect, and so it will involve some calculation to get it right, and almost no one is going to do that when they set up their one seat home theater.
