We've been waiting for this since January: LG's promised Blu-ray player with built-in Netflix movie streaming is official. Available this fall for "well under $500," the BD300 is the third major box Netflix has invaded with its unlimited streaming service offering over 12,000 titles.
After adding flicks to your instant queue, you can access them directly from the player, just like with the Roku box. Basically, the BD-300 is a BD-Live Blu-ray player with an invisible bolted-on Roku box—and that's totally awesome, since it chops the number of boxes you need down by at least one (and shows why Netflix's strategy to win the set-top box war is brilliant). If you're a Netflix subscriber, this is three levels of win. We'll see this baby later tonight, but here's all the details we got in the meantime.