went today to the store and the sharp looked better. better colors, the salesman showed a new model they received, I forget the brand of the tv, it was an lg, toshiba or samsung, not sure, anyway, the contrast ratio on the new one was very high, like 25,000. right next to it was a 52" Sharp, the sharp looked much better.
But then again, it could be the settings on the tv and etc...
One thing is for sure, most stores that I go to always suggest the sharp over sony and samsung.
tough choices.