My wife wanted to like the Paperwhite, because she wanted a reader she could just throw in her purse, read it in the sub, and not worry about it. When we tried them we found the Paperwhites to be excruciatingly slow for everything, even books. We're too impatient to use it as a web browser. The Kindle too. The iPads just blow them away. I know several people with Android tablets and none of them are especially excited about the products, they just won't or can't pay Apple's prices. Having cross-shopped several tablets, IMHO the best combination of form factor, performance, user interface, and price is the iPad Mini.