It is worth considering LCoS if it is properly implemented in a solid home theater projector.
Which that one most definitely is NOT.
Current LCD and DLP technology simply floors the model you linked to and is an outstanding value. LCoS is almost not in the game but the Sony Ruby is the one exception as it sets the bar for 1080p technology.
At $10K the Ruby (
Here) hits the streets at about $8K in some locations and offers almost 20 times the contrast ratio of the JVC unit. Yes, a high priced piece of work, but considering that it is true 1080p and has an incredible performance level, it is what I would call 'THE' way to go for a high end home theater setup.
Now, stepping away from the JVC and hitting a price near $2K and you have the Panasonic AE900, the Sanyo Z4, and the Epson 550 all of which will simply beat the JVC unit in overall quality.
1. You want a home theater projector that is HD - That means at least 1280x720 pixels and 16:9 native aspect ratio.
2. You want a projector that you can put where you need it to go. The Sanyo and Panasonic offer about the most flexibility for placement of any projectors on the market.
3. DLP is great, but is often $1,000 more money. The improvement in DLP is marginal at best and trades off some color quality to get an increase in shadow detail typically. The Mitsubishi HC3000 - if it fits your room, is an excellent choice.
Spend some time researching and reading reviews - if a projector has a good price, but not many reviews and is not brand new, then be cautious when considering it.