For those of us that have lived long enough, JBL rings of decency and BIC of cheapness. Perhaps times have changed those settings, as I've not heard BIC speakers for years. I don't know...guess I've been biased for life against the BICs.
But JBL makes good to great speakers, still, depending on model. The Northridge series is not their best, but it's quite serviceable. It is targeted to the Best Buy audience. Of my JBLs, I wish the center (E series) were the Studio (S series)...but I refused to spend more for a used speaker than it cost new. (The S-Centers sell at a premium!!) See my signature.
It all boils down to how it sounds to your ears. I LIKE my JBLs. For me, they are much superior to Thiel, Paradigm, Klipsch, etc., all of which I have heard.