With your speakers, there are two sets of binding posts (for a total of four: Two black, and two red), not just one set (a total of two: one black and one right), right? The manual shows this:
http://www.kef.com/uploads/files/en/museum_pdf/00s/iQ1_iQ3_iQ5_iQ7_iQ9_iQ2c_iQ6c_iQ8ds_Installation_Manual.pdf
In order for you to get sound from all of the speakers in each speaker cabinet, your wire has to be somehow connected to both red and both black connectors (that is, your red or positive wire must connect to both red or positive connections on the speaker, and the black or negative wire must connect to both black or negative connections). With a single wire connection (which I recommend, by the way), you need a "jumper" wire that connects between the two. Typically, this is dependent upon the terminals being tightly (hand tight, not crazy tight) screwed down on the wire (or metal tab in some cases) that connects both black speaker connectors together and both red speaker connectors together. If one is loose, it may not be making a good connection, and you may effectively be running your speakers with the deep bass driver not hooked up.
Again, you can test this issue by simply moving your speaker wires from the one set of terminals to the other, and if you then get deep bass, you will need to tighten the terminals onto the jumpers to solve your problem (assuming the connecting jumper has not fallen out). If you don't get deep bass then, you will either be looking at a receiver/processor setting, or problems in your speakers, either with the internal wiring or your bass drivers.