They need to do something. FB has fallen out of favor from what it once was. It's more of a tool now than anything else. Gone are the days where kids lived on it and chronicled their lives 24/7. Now most think it's kind of lame. My daughter only uses it exchange info up at UF. The only group who are still enthralled with it are the stay at home mommies who need to document every aspect of their very very very very busy and challenging lives... because... you know... being a mom is hardest job in the world... as posted from Starbucks... during a get together of women friends... after the school drop off at 9am.
Like with all things technology... it's all changing so rapidly. In hardware, things become obsolete before you can even enjoy them. In social technology, it simply falls out of favor once the novelty wears off. FB had a very lucky run. They appeared exactly at the right time. There was nothing wrong with MySpace, but everyone migrated to Facebook because it was new and everyone was still besides themselves at the aspect of what social media was and was becoming. By all accounts, FB should have been "MySpaced" by Google's deal, but people were already over it. FB just happened to entrench itself in business before all the 13 year girls got tired of it after the coolest kid at the school told them it wasn't cool anymore. They will be around in one form or another forever, but I doubt it will be anything like we know it to be today.
