Audible phase anomalies in the upper midrange and high frequencies can exist even if the response is technically flat.
In the low frequency range, the FR and phase are linked to each other.
ie: flat FR = correct phase below a certain frequency.
What happens in actual rooms is that the interaction between the speakers, room and subwoofer can combine to form a response that is measurably smooth, despite the existence of reverberation, ringing, standing waves etc...
Does the continued existence of these room-based phenomena invalidate room response measurements?
For example, even if you flatten the room response via EQ, the room modes are still there, but instead creating large peaks and nulls in the measured response, they are simply "filling in" the peaks and valleys created by the EQ.
ie: Lets say you have a 10db modal peak at 60hz, which is basically the room "ringing" at that frequency. So you create a valley in the response via EQ to compensate for the peak, but the room is still ringing at that frequency, just at a level 10db lower.
Musical instruments that have a strong 60hz component or fundamental will *theoretically* sound "soggy" and lacking in definition, even though the frequency response is technically correct.
Bass response of speakers is often described as being fast, punchy, boomy etc... but this is probably just the room interacting with the speaker, since bass cannot be "fast" or "slow"; it is only the speed or frequency being called for, combined with "blurring effects" from room reflections.
(driver response is orders of magnitude faster than the long delays caused by standing waves in a typical room; the resulting composite should almost always be more dramatically affected by the latter, in terms of "speed")
So the question remains; is it productive in any way to pursue flat response without first reducing or eliminating reflections from the room?
Is the response actually flat, or are reflections and ringing simply lying to the SPL meter?