What's up with this pricing? Impact Acoustics aka Cables to Go who is supposed to be giving Audioholics readers 20% off is selling the same cables at TigerDirect much less. For example, their 2m Velocity cable with the reader "discount" is $23.99 while TigerDirect is selling the for $19.99 with $10 rebate = $9.99!!! http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=1435553&CatId=1638 Also, what makes their Sonic Wave 2m hdmi cable worth $75 more?