"Industrial Design: Not the best aesthetic" - According to whom?
As an Industrial Designer, I think the Design if this product is one of its stronger features.
Having stated that, Design aesthetic is a highly subjective thing.
But when i compare this design product to the varied bluetooth design speakers out there of its class,
it stands out as a bolder design statement than most.
So as someone who knows design quite well, I fully disagree with the writer's critique.