Um, hello????? Does anyone realise that DVD burners are used in computers? Dell and HP were actually huge advocates of the Blu-Ray disc, until Sony decided to start pulling some crap and wouldn't allow "managed copys" of discs the way HP wanted, which would greatly affect the media burning hardware and blank disc retail that they have. They have went neutral to (somewhat) follow Microsoft's and Intel's decision to suppor HD DVD. This is actually huge news, because neutral means on the fence, which means they could be swayed either way. Best Buy, CompUSA, and Circuit City will be the deciding factor in who wins the format war. Best Buy though is probably going to be what it hinges on. They carried DVD players first, Circuit City carried Divx.
The reason why this is such a big deal is because we're not just talking movies here. Think Hi Def music, data storage, video conversion and archiving, picture storage, etc. Movies are really just like 30% of the pie.